Thanks to Laura Mixon, if you reward yourself before the action, you are actually rewarding the procrastination.
ie. If you say, because I'm about to write, I'll just check my emails or read this blog, you're not rewarding the writing, you're rewarding the procrastination. There are actual brain and behavioral studies to prove this.
As a writer who writes in a highly distracted state, I think I'll need to adjust that behavior.
Ding ding ding. Thanks Laura.