What a field day for the heat
A thousand people in the street
Singing songs and carrying signs
Mostly saying, "hooray for our side"

Monday, May 25, 2015

Ad Fails for the End of May

There's this State Farm commercial, "Never" that just annoys the heck out of me.

Everything the guy says is turned around in the next scene (or near the end of the scene) and he ends up doing exactly what he says he'd "never" do. And then the ad ends on him saying he's "never" going to leave this. So, what do you think happens in the next scene? Yea, that's why it drives me crazy. Logical constructs, they'll bite you in the ass.

So, do they mean when you drive a Mercedes-Benz, it's like being eaten by a t-rex? Or it drives like a dinosaur? Or that it takes a whole boatload of dinosaurs to fuel this puppy? Or, "we're afraid you're too stupid and might miss our product placement in the movie"?

And call me "sensitive" if you will, but WTF?

Take the pledge… to allow the NBA to market to you directly. Where is the conservative outcry about this? They took the Pledge of Allegiance (and we could have a whole discussion about that, but let's skip that for the moment) and twisted it for commercial purposes, but they're also asking the consumer to pledge allegiance to the NBA. Dear Oathkeepers, not keeping up your end of the deal here. There's a benefit to companies (and the NBA is a company, have no doubts about that) wrapping themselves in the flag and patriotic fervor, but then subverting that to suit your corporate greed… ah, no. You lose. Ad agencies, don't do this. Just don't.

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