If you do artwork on a computer, and don't know what a Tab Stop is or how to set them, you are not a designer. If you use two different text boxes to line up important data (which can change) with different left and right hand justification, you are (removed colloquial term for fornication) brain dead. I've just spent five hours completing what should have been a half hour job because the (removed blasphemous statement) designer had their collected heads up their (removed colloquial reference to body orifices). You just cost your client BIG money. And when they ask, I'm telling them why.
This isn't even touching the issues of down sampling photos. If you have a 300dpi 8"x8" image, and the largest you use it in the layout is 2"x2", and you don't create a second image down sampled to that size, given that each page (of a 48 page catalog) has 5 of those types of images, WARNING, there is more vacuum in your cranium than nerve tissue.
If you set type as Helv 9/1 with a .111" Paragraph spacing to get the leading right, or don't know how to read that line, or use Baseline Shifting to adjust leading for whole paragraphs, please go back to the fry station. The machine now beeps when the fries are done, simple. And, no, I don't want to super-size that.
AND If you don't know what style sheets are, or how to use them properly GET A (explicative deleted) DIFFERENT JOB because you aren't a designer. I don't give a (removed bodily function colorful noun) how pretty the pictures you make are, how hip you think you are, you don't know (removed common nickname for Richard) about your job or how it is performed today. Get out. Try ditch digging.
We no longer use watercolors for layout, you're job skills are NON EXISTANT if you don't know what I am talking about. India needs more call center people. They give you a script.
We now return you to your normally scheduled internet (insert Girl from Ipanema music here).
No comments:
Post a Comment